BENEFITS
- Scalable and centralized solution - real-time price management, inventory and loss reduction, flexible pricing strategies implementation
- Improve customer experience, launch instant promotions and increase price accuracy to 100%.
- E-Ink Technology - readable and clear surface from any angle and color options to emphasize the visibility of promotions and special offers
- 100% Accuracy – Two-way communication between each label and head office, confirmation of information update
- Minimize in-store infrastructure and maintenance costs
You can change shelf prices remotely in one store or in all stores, anywhere, in a matter of seconds. That means you can quickly react to competition behavior, see what promotions work, send customers smartphone offers based on their location in the store, easily mark perishable goods with sensitive stocks to protect your margins, while reducing food waste and display stocks and merchandising information to your employee teams to improve operational efficiency.
The shelf, the strongest influence on sales
The shelf is where customers make the vast majority of their purchasing decisions and where 80% of the decisions to change commonly purchased brands take place. At the moment, most shelves are based on paper price tags and manual effort, costly and time-consuming processes that are also subject to errors. And so, electronic tags provide a much better way to manage this critical sales channel.
Launch effective and targeted promotions
Using ESL with an integrated Bluetooth transmitter, enables you to use an app to connect to customers' smartphones. This allows you to present promotions in the moment they're thinking about a purchase. Examples include offers based on customer location in the store, purchase history, shopping list and more.
Improving services and operations:
You can display inventory messages to help staff restore inventory and advise customers on inventory availability. You can also display merchandising guidelines. For example, by scanning QR codes on labels, staff can view instructions or stock recovery information on their mobile devices to help them keep shelves full and create a consistent and attractive environment in all stores.
Superior image quality
E-Ink technology with "electronic ink", gave rise to the most “viewable” electronic surface of information exposure that the customer wants to see, with a visual angle of 180° and the possibility of displaying in 3 colors. Other features of the e-label are: 6 pages of content per display, scratch resistance and a 5-year battery life.
Bi-directional communication
The technology used by these electronic labels allows them to send back data transfer information to the central server - guarantees the accuracy of the image, indicates the reception of transmitted data or possible errors, the actual status of the battery - active management of millions of batteries, ambient temperature - ensures the consistency / quality of the image, RSSI - signal strength
